Sometimes you don’t always agree with the final design that gets developed. The image you see to the right is the first version of a design that I did. I’m a big fan of the subtle texture and use of leaves, though ForestLA ultimately went with a much simpler, barebones second version I designed (you can see if you click on their website). I like to use any excuse I get to incorporate animals or nature into my designs so I couldn’t pass this one up. ForestLA wanted a simple but bold design with their rotating banner to be the focus on every page so this became the focal point of the design. The organization already had a brand they had begun implementing so I kept that new brand in mind while crafting this – the font, colors, and style are all influenced by that.